PewDiePie, Nazi?

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Felix Kjellberg, aka PewDiePie

It’s hard to know which is more embarrassing to have to write: the words “YouTube star” or the silly name “PewDiePie.” As it happens, the latter is an example – indeed, the prime example – of the former: PewDiePie, a 27-year-old Swede whose real moniker is Felix Arvid Ulf Kjellberg, is the biggest of all YouTube stars.

It happened fast. A drop-out from a technology college, he tried unsuccessfully to get an apprenticeship at an ad agency. Then, six years ago, while working at a hot-dog stand, he posted the first of his homemade videos, of which he’s now made several hundred. By August 2013 he was the most subscribed user on all of YouTube. His videos routinely get millions, if not tens of millions, of views. He’s now accumulated a total of over 14 billion views. He makes tens of millions of dollars a year off of this stuff.

pewdiepie-400x240Now, many a discerning adult, if confronted with one of Kjellberg’s videos, might scratch his or her head over the young Swede’s success. It’s not exactly witty or sophisticated fare – and that’s putting it mildly. But his followers (largely teens and tweens) love him. In any case, his immense success led the folks at Disney to sign him in 2014 to a lucrative contract.

For a while there, he seemed to be moving from triumph to triumph.

pewdiepie-e1484319246136But his smooth ride hit a bump – at the very least – on February 14, when Rolfe Winkler, Jack Nicas, and Ben Fritz published a report in the Wall Street Journal about Kjellberg’s videos. Their investigation had been spurred by a recent incident that had caused a brief and limited flurry of controversy. On January 11, Kjellberg posted a video on which he explained that he had found two young Indian guys online who offered to display a message while dancing in the jungle – all for the price of five dollars. He sent them five dollars, and, doing what he had paid them to do, they danced and laughed on camera while holding up a banner reading “Death to All Jews.”

After showing the footage, Kjellberg told viewers: “I didn’t think they’d actually do it. I feel partially [!] responsible…” He then broke into giggles and said he had to give the guys “five stars” for doing what he’d asked. “Let me know if I should do more of these,” he said. “I don’t feel good….I’m not anti-Semitic…It was a funny meme…I swear I love Jews, I love ’em.” But the contrition, if that’s what it was, lasted two seconds. He did, after all, post the video – which to date has logged more than ten million views.

As the Journal reporters discovered, this was not an isolated case. Several of the videos posted by Kjellberg during the last six months, it turned out, contained “either antisemitic jokes or Nazi imagery.” If he had any real regret about the “Death to All Jews” incident, it had dissipated by January 22, when he posted a video showing “a man dressed as Jesus saying, ‘Hitler did absolutely nothing wrong.’” In another video, Kjellberg wears a Nazi uniform while watching a video of Hitler. At least once, he invited viewers to draw swastikas.

pewdiepieAfter the Journal‘s article came out, Disney cancelled its deal with Kjellberg. He didn’t have much to offer by way of a defense. All his “jokes,” he insisted, were offered in a spirit of innocent fun. The “Death to all Jews” thing was an effort to show “how crazy the modern world is.” One chilling revelation was that the neo-Nazi website The Daily Stormer, according to The Guardian, had “run a series of articles about the YouTuber, describing him as ‘our guy’” and praising his work because “it normalizes Nazism, and marginalizes our enemies.”

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Gustav V of Sweden

Is Kjellberg a Jew-hater? Maybe, maybe not. But the ease and reflexivity with which he resorts to Nazi and anti-Semitic tropes reflects a mindset that has prevailed in his country throughout its modern history. During World War II, Sweden, which was officially neutral, aided the Nazis in a number of ways. Also, while the wartime king of Denmark famously stood up for his Jewish subjects against the Nazi occupiers and his Norwegian counterpart, Haakon VII, went into exile in Britain for the duration, Sweden’s king, Gustav V, happily socialized with Hitler. Today, Swedish Jews are routinely terrorized by anti-Semitic Muslim immigrants, and many of those Jews are fleeing the country to save their skins – a disgraceful state of affairs that very few gentile Swedes bother to speak up about, and that the Swedish media largely ignore.

Which raises the question: does Kjellberg ever “joke” about Islam? We suspect not.

Monuments to shame: Sweden’s useful stooges

There’s no useful stooge like a Swedish useful stooge.

That isn’t an old saying, but perhaps it should be.

During World War II, the Danes, from the king on down, courageously showed their contempt for the Nazi occupiers. When orders came down to ship Danish Jews to camps, Danish Christians snapped into action, rescuing almost every last one of them overnight and ferrying them under the Nazis’ noses to safety in neutral Sweden.

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Poster for The Heroes of Telemark

The Norwegian Resistance did valiant work, too, most famously destroying a heavy-water plant that could have been useful in the Nazi effort to produce nuclear weapons. The story of this escapade was told in the 1965 Burt Lancaster movie Heroes of Telemark and, again, in a recent (and first-rate) miniseries, The Heavy Water Wars.  A terrific 2008 movie, Max Manus, focused on the eponymous hero of the Norwegian Resistance, a masterly saboteur, but also featured actors playing several other illustrious Resistance members.

Meanwhile, Sweden was shipping iron ore to Germany to be used in the production of Nazi weapons.

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Torgny Segerstedt

Yes, there was a Swedish Resistance. His name was Torgny Segerstedt. He was the editor-in-chief of Göteborgs Handels- och Sjöfartstidning, a financial daily in Gothenberg, and in his editorials was a fierce critic of Hitler.

Admittedly, it’s a slight exaggeration to suggest that Segerstedt was the only Swedish anti-Nazi. Behind the scenes, some high-profile Swedes made modest efforts to help the Allies and to persuade the Nazis to be a tad less beastly to the Jews. But to a remarkable extent, Segerstedt was a lone warrior. You might expect that someone else in the Swedish news media would’ve dared to slam Hitler. But nobody did – at least nowhere near as much as Segerstedt did.

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Jesper Christensen as Segerstedt

A film about Segerstedt, The Last Sentence, directed by Jan Troell, was released in 2012. It did a splendid job of portraying the pusillanimity of the Swedish cultural elite in the years leading up to the war, and then during the war itself. At an elegant dinner party soon after Hitler’s installation as German chancellor, Segerstedt (played by Jesper Christensen) rails ardently and eloquently against the outrages of Nazism – and his friend react as if he’d let loose a loud, roaring belch. Why, they’re clearly wondering, does he insist on ruining their pleasant evening with such matters? He’s a moral crusader in a community of cowards.

Not long after, he receives a stern letter from Goebbels demanding that he cease and desist. He frames it. Swedish officials, up to and eventually including the prime minister, make various threats in an attempt to silence him. Finally he’s summoned to the Royal Palace, where the king himself, Gustav V (Jan Sitelius), tells him angrily that if Sweden ends up being dragged into a war with Germany, it’ll be Segerstedt’s fault.

Gustav V actually did say that to Segerstedt, by the way. Their meeting took place in 1940. The episode is hardly surprising to anyone familiar with Gustav’s record. He was friendly with Hitler and other Nazis, and in November 1941 threatened to abdicate if his government refused to grant a Wehrmacht division safe passage through Sweden from Norway to Finland.   

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King Gustav V (right), Hermann Goering (middle), and Prince Gustav Adolf (left), February 1939

In 1942, Segerstedt implicitly criticized his own monarch by praising Norway’s King Haakon. He too had threatened to abdicate, but for opposite reasons. When the Germans invaded Norway and ordered Haakon to appoint their puppet Vidkun Quisling as prime minister, Haakon met with his cabinet, presenting them with the order and telling them that he’d abide by their decision, whatever it was – but that if they chose to cave to the Germans he would step down from his throne, because he could not, in good conscience, inflict Quisling on his people. The cabinet unanimously supported him, and king and cabinet both escaped to Britain, where they formed a government-in-exile.

Here’s what Segerstedt wrote about Haakon: “King Haakon didn’t falter when it counted. His burden was heavy. He became great by bearing it….The Norwegian people and the king are one. Together they have erected the proudest monument known to the history of the Nordic region.”

Indeed. By contrast, many Swedes, like Gustav V, have erected monuments to shame. We’ll start meeting some of these Swedish stooges tomorrow.