Who doesn’t know about Ben & Jerry’s, the ice cream company founded in Burlington, Vermont – that’s right, Bernie Sanders country – in 1978? Who doesn’t know that Ben & Jerry’s is not just political – goodness knows that plenty of companies nowadays wear their politics on their sleeves – but in-your-face political, aggressively political, Vermont political?
The company was founded by two old hippies, Ben Cohen and Jerry Greenfield, who have given politically tinged names to their ice cream flavors for years. They’ve waded into the British-Irish conflict, the Israeli-Palestinian conflict, a struggle in Australia over dangers purported posed by government policies to the Great Barrier Reef. In 2016, they created a flavor in support of Bernie Sanders’s presidential campaign. That same year, both Ben and Jerry were arrested at protests in front of the U.S. Capitol. Earlier this year, they announced support for Afghan asylum seekers in Sweden.
Their latest treat is something called Pecan Resist. As in “We can resist.” It is meant to be part of “a campaign to lick injustice and champion those fighting to create a more just and equitable nation for us all.” Get it? You can lick injustice just like you lick an ice-cream cone. If it seems to you that Ben & Jerry have a somewhat overly simplistic idea of politics, and an inflated idea of the importance of ice cream, well, you’re not alone – and you’re way late to the game.
Then again, it could be argued that Pecan Resist – “chocolate ice cream with white and dark fudge chunks, pecans, walnuts, and fudge-covered almonds (formerly known as New York Super Fudge Chunk in a previous incarnation)” – is a step further than Ben & Jerry have ever gone before. In their view, they are defending their progressive values against Donald Trump, and celebrating “the activists who are continuing to resist oppression, harmful environmental practices and injustice.”
To this end, in connection with the launch of Pecan Resist, they’ve donated $25,000 to four “progressive community groups”: Color Of Change (which tackles racism), Honor The Earth (environmentalism), Neta (which is “led by people of color along the Texas-Mexico border”), and, last but not least, the Women’s March.
Fine, you may say. Let them spend their profits as they wish. But the launch of Pecan Resist involved something more than just handing out cash to lefty groups. At an event held the day after the massacre of Jews in a Pittsburgh synagogue, Ben & Jerry, who are themselves of Jewish background, held an event at which the most celebrated guest was Linda Sarsour, head of Women’s March.
We’ve written about Linda. Who hasn’t? She became famous on January 21, 2017, the day after President Trump’s inauguration. She gave a fiery speech at that day’s Women’s March on Washington. She always wears hijab. She’s friends with Louis Farrakhan. She loves sharia. She’s the face of the radical Islamic Society of North America. She has said that Trump won the presidency “on the backs of Muslims.” She has routinely dismissed the impact of 9/11 and other jihadist acts on their victims and has just as routinely complained that Muslims are the victims of Islamophobia. She has demonized Brigitte Gabriel and Ayaan Hirsi Ali for daring to fret about the Islamic subjugation of women. And she has constantly made clear her contempt for Jews.
But none of this bothered Ben & Jerry. Confronted with her history, they’ve said they were cool with Sarsour. Okay, that’s their choice. But should we be cool with Ben and Jerry’s?